Search Engine Marketing (SEM)
What is SEM?
Search Engine Marketing (SEM) is the process of advertising a website or its subsidiary products or services on search engine user search results pages in order to attract traffic to a website.
Search Engine Marketing (SEM) is the process of purchasing Pay-Per-Click (PPC) advertising by producing advertising campaigns released on on search engine user search results pages.
Successful SEM involves designing campaigns that are based on industry-established best practices to drive results that prove a positive return on ad spend (ROAS) or return on investment (ROI). Success hinges on incisive bidding, decisive keyword research, focused audience targeting and insightful ad-copy testing, with the purpose of driving ‘paid’ or ‘pay-per-click’ traffic to a website
How do I get started with SEM?
Search engine marketing can easily be the most expensive learning curve for anyone first entering the fold, and that’s not actively leveraging best practices to drive more relevant traffic, leads, and sales to your website. While it is fast to punish errors, best-practice-based Pay-Per-Click (PPC) advertising can be incredibly profitable. So you need a strong mix of knowledge, experience and best practice going forward.