SEARCH ENGINE OPTIMISATION (SEO)
- Leverage Search Engine Optimisation (SEO) to maximise your organic channel of traffic from search engines such as Google and Bing to your website.
- Perform an SEO Audit to uncover issues preventing your website from ranking on the search engines.
- Apply keyword research to discover the keywords searches that can attract more visitors to your site.
SEARCH ENGINE MARKETING (SEM)
- Utilise Search Engine Marketing (SEM) to add a lucrative new channel of pay-per-click (PPC) traffic from search engines such as Google and Bing to your website.
- Promote your organisation, products and services with paid ads in the Search Engine Result Pages (SERPs) or on Google and/or Bing shopping.
- Optimise existing SEM campaign return on investment (ROI) by measuring success in terms of conversions (leads, subscriptions and sales) rather then impressions and clicks, and leverage conversion-focused bid strategies to drive down the cost per conversion (CPC).
SOCIAL Media Marketing (SMM)
- Implement social pay-per-click (PPC) advertising to open up a profitable new traffic channel of traffic from social media platforms such as Facebook, Instagram, Linked-in and Pinterest to your website.
- Promote your organisation, products and services with paid social media ads or advertise your products on your Facebook business page shop.
- Optimise existing social PPC campaign return on investment (ROI) by measuring success in terms of conversions (subscriptions and sales) rather then engagements (clicks and likes) and leverage conversion-driven bid strategies to drive down the cost per conversion (CPC).
EMAIL MARKETING
- Develop marketing lists to target subscribers and customers.
- Boost new business prospects by engaging subscribers and converting them into customers.
- Engage existing customers by offering cross-sells, up-sells and special offers.
WEB & E-COMMERCE DEVELOPMENT
- Work with us to produce and manage an online presence suited to your budget.
- Integrate e-commerce into your website and start an online store.
- Build with rapid development systems optimised for speed.
MAXIMISE CONVERSIONS
- Consult with us to increase user engagement, reduce bounce rate and maximise conversions on your website, be they newsletter or subscriber sign-ups or e-commerce sales.
SALES FUNNEL DEVELOPMENT
- Develop a sales funnel that engages visitors at various levels of their journey.
- Engage and move visitors from the top level of the funnel where they are interested to the bottom of the funnel where they are purchasing.
- Build trust with your visitors by delivering great value at every level.
WEBSITE ANALYTICS INTEGRATION
- Get insights into website traffic, audience demographics and user behaviour to drive informed decisions.
- Analyse website traffic channels, sources and mediums to uncover patterns, trends and behaviours.
- Heatmaps give you deeper insights into potential obstacles impeding page flow and customer conversions.