SEO & Online Marketing Services
If online is an unfamiliar landscape
Partner with us to get the lay of the land
Be prepared for success.
Struggling to attract sufficient visitors?
Want to improve your Google rankings?
Battling against visitors leaving the site?
Need an effective marketing strategy?
Grappling with improving conversions?
Want site analytics to inform decisions?
Online Marketing Services
SEARCH ENGINE OPTIMISATION (SEO)
- Leverage Search Engine Optimisation (SEO) to maximise your organic channel of traffic from search engines such as Google and Bing to your website.
- Perform an SEO Audit to uncover issues preventing your website from ranking on the search engines.
- Apply keyword research to discover the keywords searches that can attract more visitors to your site.
SEARCH ENGINE MARKETING (SEM)
- Utilise Search Engine Marketing (SEM) to add a lucrative new channel of traffic from search engines such as Google and Bing to your website.
- Promote your organisation, products and services with paid ads in the Search Engine Result Pages (SERPs) or on Google and/or Bing shopping.
- Optimise existing SEM campaign return on investment (ROI) by measuring success in terms of conversions (subscriptions and sales) rather then website traffic and leverage conversion-focused bid strategies to drive down the cost per conversion (CPC).
SOCIAL PAY-PER-CLICK (PPC) ADVERTISING
- Implement social pay-per-click advertising to open up a profitable new traffic channel of traffic from social media platforms such as Facebook and Pinterest to your website.
- Promote your organisation, products and services with paid social media ads or advertise your products on your Facebook business page shop.
- Optimise existing social PPC campaign return on investment (ROI) by measuring success in terms of conversions (subscriptions and sales) rather then engagements (clicks and likes) and leverage conversion-driven bid strategies to drive down the cost per conversion (CPC).
- Develop marketing lists to target subscribers and customers.
- Boost new business prospects by engaging subscribers and converting them into customers.
- Engage existing customers by offering cross-sells, up-sells and special offers.
ONLINE MARKETING STRATEGY
- Work with us to produce and manage an online marketing strategy suited to your budget.
- Blend various traffic channels to maximise potential website traffic and boost conversions.
- Focus on Key Performance Indicators (KPI) such as Cost per Conversion (CPA) and Return on Investment (ROI).
- Consult with us to increase user engagement, reduce bounce rate and maximise conversions on your website, be they newsletter or subscriber sign-ups or e-commerce sales.
SALES FUNNEL DEVELOPMENT
- Develop a sales funnel that engages visitors at various levels of their journey.
- Engage and move visitors from the top level of the funnel where they are interested to the bottom of the funnel where they are purchasing.
- Build trust with your visitors by delivering great value at every level.
WEBSITE ANALYTICS INTEGRATION
- Get insights into website traffic, audience demographics and user behaviour to drive informed decisions.
- Analyse website traffic channels, sources and mediums to uncover patterns, trends and behaviours.
- Heatmaps give you deeper insights into potential obstacles impeding page flow and customer conversions.