Search Engine Optimisation (SEO)
As a business owner, you know that the success of your business depends on your ability to reach and engage with potential customers. As SEO specialists in Cape Town, we offer business owners the opportunity to improve their online visibility and lead generation potential through the power of our Search Engine Optimisation services. Webexec presents SEO Cape Town, our service from the Mother City of South Africa to the world.
In today’s digital age, success in business means having a solid online presence. And one of the most effective ways to improve your online presence and connect with customers is through SEO techniques.
So, what is SEO and how does it work?
Search Engine Optimisation is optimising your website and its content to increase the quantity and quality of organic traffic to your site. When a user types in a search query, search engines use complex algorithms to determine which websites are the most relevant and valuable for that particular query.
Optimising your website with relevant keywords, creating high-quality content, and building quality backlinks can increase your chances of ranking higher in search results, leading to more traffic and potential customers.

Why do I need Search Engine Optimisation?
SEO is not just an option for small businesses – it is essential for survival and growth in today’s digital marketplace. With most consumers using search engines like Google to research products and services, having a website optimised for search engines is crucial to ensuring that your business appears in search results and is found by potential customers.
Having a solid online presence is essential for any small business looking to succeed. Without proper SEO, your website may be lost in the vast ocean of search results, making it difficult for potential customers to find you.
Investing in SEO services is about more than just increasing traffic to your website. It is also about improving the quality of that traffic. Optimising your website for relevant keywords and providing high-quality content can attract more qualified leads and increase your chances of converting those leads into customers.
Benefits of SEO
First and foremost, it can increase your online visibility and help you reach a larger audience. With more traffic to your website, you have a greater chance of converting those visitors into customers.
SEO is a cost-effective way to market your business. Unlike traditional advertising methods, such as print or television ads, SEO services can deliver long-term results without significant investment.
With the right strategy and execution, you can see a substantial return on your investment in SEO, leading to increased revenue and growth for your business.
- Increased visibility: Optimising a website can increase its visibility in search engine results, leading to more traffic and potential customers.
- Higher rankings: Improved ranking in search results can increase brand credibility and market share.
- Increased revenue: More traffic and higher search engine rankings can improve sales and advertising revenue.
- Cost savings: SEO can be a cost-effective alternative to paying for advertising.
- Better user experience: SEO can lead to website design and functionality improvements, which can result in a better user experience and increased user engagement.
- Long-term benefits: SEO provides long-term benefits as opposed to short-term advertising solutions.
SEO Services
At WebExec, we use the latest and most effective SEO techniques to help businesses achieve their goals. Our team of SEO experts will conduct a comprehensive audit of your website to identify areas for improvement, such as keyword targeting, on-page optimisation, and link building. Based on our findings, we’ll create a custom SEO strategy tailored to your business needs, ensuring you achieve the best possible results.
Our SEO services include the following:
- SEO Audit: We complete a thorough autit of your website, examining the foundational aspects such as hosting configuration, website URL architecture, site security, crawl and index-ability, page speed, mobile-friendliness, link structure and integrity and supporting search-asset readiness. It will also examine your content regarding on and off-page elements, content quality and quantity, focus keywords and keyword density and distribution.
- Keyword Research: We’ll conduct thorough keyword research to identify your business’s most relevant and high-volume keywords, helping you rank higher on search engine results pages.
- On-page Optimisation: Our team will optimise your website’s content, meta tags, and header tags to improve your website’s relevancy and ranking.
- Link Building: We’ll develop high-quality links to your website from reputable and authoritative sources to improve your website’s authority and ranking.
- Local SEO: If you’re a local business, we’ll optimise your website to rank higher in local search results, helping you attract new local customers.
What is the difference between SEO and SEM?
SEO (Search Engine Optimisation) differs from SEM (Search Engine Marketing) which is a form of PPC (Pay-Per-Click) advertising. It is also one of the only marketing channels that continue to attract traffic when budget is withdrawn, while PPC traffic channels come to a grinding halt. As Moz puts it:
In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
How long does it take for SEO to work?
Typically, after three months of of implementing SEO best practices, addressing SEO issues and taking steps towards optimising one or more pages for business relevant keywords, one will see rankings moving in the right direction. It usually takes at lieast six months of consistent work for a page to rank in the top 10 for a keyword with a respectable search volume. Therefore, SEO should be considered a long term commitment to ensuring that the evolving website content and its underlying technology and architecture comply with SEO best practices.
SEO Packages
Launcher SEO
Entry-level SEO implementation, configuration, management, administration and monitoring:
- Rank Math Business Premium Plugin
- WordPress Maintenance Program
- Competitive Analysis
- Keyword Research
- 10 Keyword Rank Tracking
- Google Search Console & Bing Webmaster Tools
- Google Analytics
- Local SEO (Google Maps / Bing Places)
- Technical SEO
- On-page SEO
- AI-assisted Content SEO
- Schema Optimisation
- Monthly SEO Reporting
R1495 per month
Booster SEO
Advanced SEO implementation, configuration, management, administration and monitoring:
- Rank Math Business Premium Plugin
- WordPress Maintenance Program
- Competitive Analysis
- Keyword Research
- 25 Keyword Rank Tracking
- Google Search Console & Bing Webmaster Tools
- Google Analytics
- Local SEO (Google Maps / Bing Places)
- Technical SEO
- On-page SEO
- AI-assisted Content SEO
- Schema Optimisation
- WooCommerce SEO
- Monthly SEO Reporting
R2695 per month
Turbo SEO
Extreme SEO implementation, advanced configuration, management, administration and monitoring:
- Rank Math Business Premium Plugin
- WordPress Maintenance Program
- Competitive Analysis
- Advanced Keyword Research
- 50 Keyword Rank Tracking
- Google Search Console & Bing Webmaster Tools
- Google Analytics
- Multi-location Local SEO
- Advanced Technical SEO
- On-page SEO
- AI-assisted Content SEO
- Schema Optimisation
- WooCommerce SEO
- Business Lead Generation
- Monthly SEO Reporting
R4895 per month
Testimonials
In conclusion, the importance of SEO for small business owners cannot be overstated. It is essential to any effective online marketing strategy and can significantly impact your business’s future success. Webexec is an SEO company whose service will bring the love of the mother city to your website and leads to your business.
Don’t let your competitors get ahead of you – invest in SEO today and see the results for yourself.