social media marketing

Social Media Marketing (SMM)

Webexec SMM involves pay-per-click (PPC) advertising on social media platforms such as Facebook, Instagram, Linked-in and Twitter that is focused on delivering your message to a targeted social audience and measuring the results in terms of  the result you’re looking for, such as subscribers, leads or sales.

What is SMM?

Social Media Marketing (SMM) is the process of advertising a website or its subsidiary products or services on social media platforms in order to attract traffic to a website or promote a product or service.

Social Media Marketing (SMM) is the process of purchasing Pay-Per-Click (PPC) advertising by producing advertising campaigns designed to display on various social pages and feeds.

Successful SMM involves designing campaigns that are based on industry-established best practices to drive results that prove a positive return on ad spend (ROAS) or return on investment (ROI). Success hinges on focused audience targeting and insightful ad-copy testing, with the purpose of driving ‘paid’ or ‘pay-per-click’ traffic to a website.

sem search engine marketing
sem search engine marketing

How do I get started with SMM?

Social media marketing can easily be a very expensive learning curve for anyone without experience, who’s not actively leveraging best practices to drive more relevant traffic, leads, and sales to your website. While it is fast to punish errors, best-practice-based Pay-Per-Click (PPC) advertising can be incredibly profitable. So you need a strong mix of knowledge, experience and best practice going forward.