Search Engine Optimisation (SEO)
What is SEO?
SEO is the process of optimising a website to rank highly in search engine results pages to attract “organic” traffic to the website.
More specifically, Search Engine Optimisation (SEO) is the process of optimising a website, it’s pages and content to rank highly in the search engine results pages (SERPs) of searches by search engine users for terms relevant to the website, thereby attracting “organic traffic” (originating from search engines) to the website.
SEO involves making web pages more compliant with the requirements of the algorithms used by search engines, which deploy crawlers or bots to find, index and rank the website.
How do I get started with SEO?
The practice of search engine optimization involves leveraging best practices that drive more relevant traffic, leads, and sales to your website. It is without a doubt a practice that is as fast to punish errors as it is slow to acknowledge good practices. So you need a strong mix of knowledge, experience and best practice going forward.